![]() ![]() Allbirdsįootwear brands often focus on style over substance, but Allbirds is all about how its shoes are both stylish and environmentally friendly.Īs a result, its product pages are entirely value-driven, highlighting the benefits of the shoe (in terms of both its wearability and sustainable materials). Overall, it’s one of the most effective and well-designed product pages in this list. The reviews section also includes a filter to help customers during the decision-making process. Its product pages are also centred around ratings and reviews, which other customers can ‘upvote’ to indicate how helpful they’ve been. Glossier product page with ‘top rated’ badge and ‘why it’s special’ details. Its product pages are filled with subtle but effective features that nudge customers to buy, including copy that highlights an item’s unique selling point, and indicating whether an item is ‘top rated’. I’ve previously written about Glossier and its effective use of social proof, but the brand is certainly worth mentioning again here. I have to admit that I spent a good 15 minutes designing my own shoe when researching this article (even though I didn’t actually buy it). ![]() This tool is particularly impressive for how it totally immerses the user in the process. Converse product page with ‘edit design’ button. Converse is a good example of this many of its product pages include an ‘edit design’ option to allow the user to customise their own shoe. These tools can also give customers greater control over the item itself, enabling them to customise it to suit their own needs or desires. Product visualisation technology can be a great way to increase customer satisfaction and reduce return rates, helping customers to visualise how items look in real life. Here, Graham & Green ensures customers know exactly what they’re getting the page also includes a further section dedicated to information on delivery and returns. It sounds simple, but this information can often be difficult to find or conveyed in a confusing way. One of the best features is the size guide, which helps customers to easily visualise how big the piece of furniture is. From comprehensive imagery to video content about upholstering, there are many elements designed to inform and instil confidence in customers. Graham & Greenįurniture is a difficult thing to buy online, which is why homeware brand Graham & Green attempts to cover all bases on its product pages. Here’s a roundup of effective product pages that have recently caught my eye. A clear call to action so that the user knows what to do next.Social proof, such as ratings and reviews to instil trust.Suggestions for help or guidance, so that the user knows how to speak to customer service.Similar product suggestions, which enables up-selling or cross-selling of related or complementary products.Product photos, i.e images to allow consumers to better see the details of products.A product overview, including name or brand, the price, and a short description of features.It’s usually on the product page that the customer makes the decision to buy something (or not), so it is vital that the page conveys as much information as possible, in a way that is clear, easy to understand, and visually pleasing.Īccording to Econsultancy’s Ecommerce Best Practice Guide, an effective product page should include the following: Product pages remain one of the most important parts of any ecommerce website. ![]()
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